Hey there — I’m Fred Prieto, a UX Designer. Glad you’re here.
I believe design’s highest purpose is to enhance human well-being. My work focuses on aligning business goals with real user needs to transform complex workflows into seamless, intuitive experiences that give people back their most valuable resource: time.
My UX approach is shaped by my personal well-being journey and reinforced by extensive experience designing digital products and experiences across corporate, education, and startup environments.
With a background in Graphic Design, I bring strong visual thinking into scalable, system-driven UX work. I collaborate closely with cross-functional teams to turn insights into practical, maintainable solutions.
I’m an assertive collaborator, sporadic coder, and constant learner who thrives in agile environments. When I’m not designing, I keep things simple: video games, admiring art, spinning vinyl, and keeping up with my cats’ mischief and company.
